Let’s face it, technology is taking over the way humans interact and learn and businesses that don’t adapt will fall behind, including Museums. Through my research I have learned that museum technology can be complicated and that Each company has their own point of view and interpretation on how technology should be implemented into museums. Although it is obvious that museums should start adapting, I didn’t find a solid answer as to “why” museums should start adapting online. So I went ahead and made a list of the top five reasons museums should start adapting.
1. Museum roles are changing and so should the experience
Museums for the longest time have been mistrustful about technology, thinking their artwork and exhibits will lose its value if it begins to start turning digital. But recently, museums have begun to start loosening their grip and embracing these new forms of storytelling and engagement. (The use of tablets, audio and video). Museums usually offer a great place to spark innovation by providing a neutral place for people to interact. Museums don’t need to buy the most flashy and expensive museum technology on the market but they should strive to maintain this “neutral” feeling by adapting to technology which leads me to number two..
2. 95% of Americans now own a cell phone of some kind.
And this number is not going down anytime soon. Thanks to so many Americans owning a mobile device, IoT (Internet of Things) now has the biggest potential to grow in so many industries. Think about all the “smart” lights, thermostats, speakers etc. All of these land under IoT and we are starting to see them everywhere. Parabeac has created a platform where users can now interact with exhibits, paintings and artwork through the IoT. While having the Parabeac App open, users can now learn more about the artwork’s history and artist through text, audio, video, and trivia questions simply by approaching it. All while keeping track of engagement and providing museums with powerful analytics that will help them understand their customers more.
Learn more on how Parabeac’s museum software can be beneficial at your museums here.
3. Innovation comes from an artist-first mentality
“Many museums grapple with technology adoption. For those that work with contemporary artists, one method to overcome this challenge is to let new media artists take the reins. Thinking about technology as an artist-first or artist-driven space will allow for the transformative art experiences that museums are positioned to provide.” – Jayne Butler ( Jayne Butler was the 2017 Technology Innovation intern for Knight Foundation. Follow her on Twitter @jaybutlr)